Wrong image for the channel
Specify the destination and crop before the composition is produced.
Free ecommerce planning tool
Build a product photography brief people can actually use.
Turn a product, channel, commercial goal, and a few constraints into a concise production brief—without an email gate.
Build your briefGenerated brief
Ready to copy and refine.
PRODUCT PHOTOGRAPHY BRIEF Product / SKU: [Add exact product, SKU, and variant] Channel: Product page Commercial objective: Explain the product Target customer: [Add the specific customer and buying context] WHAT THIS ASSET SET MUST DO Prioritize identity, important views, scale, material, function, included contents, packaging, and variants before campaign atmosphere. SUGGESTED DELIVERABLES 1. Complete primary product image 2. Important alternate view 3. Detail or material proof 4. Scale, use, or included-contents evidence 5. One lifestyle or campaign image CROP / DELIVERY NOTE Primary site ratio plus any gallery crops used by the current storefront. PRODUCT FACTS TO PRESERVE [Add shape, proportions, color, materials, packaging, labels, controls, construction, and distinctive details] VISUAL DIRECTION [Add scene, mood, composition, lighting, styling, and product hierarchy] EXCLUSIONS Do not invent product features, variants, accessories, claims, prices, packaging text, or unseen construction. PRODUCTION METHOD Capture unseen facts, exact variants, scale evidence, packaging, included contents, fit, and functional proof. Use constrained editing when the visible product is already correct. Use generation for suitable lifestyle, campaign, ad, and social context, then compare the result with the real product. APPROVAL CRITERIA - The exact product / variant is recognizable. - Important geometry, colors, materials, labels, controls, and construction remain accurate. - The image performs one clear commercial job at its intended crop. - Props and context do not imply unsupported features, contents, scale, or results. - Any headline, price, offer, claim, logo, disclaimer, and CTA is added from verified campaign information. - The final asset is reviewed at full size and at real placement size before publication.
Review channel requirements and product facts before production.
What this brief prevents
Fewer vague requests. Fewer missing decisions.
Product drift
Record the visible facts every capture, edit, or generation must preserve.
Pretty but unusable results
Give each deliverable one commercial job and one observable approval rule.
Unsupported campaign copy
Keep prices, claims, offers, logos, and CTAs in a verified editable layer.
Brief → shot list → production
The brief sets direction. The shot list makes it executable.
Use the generated brief to align the product, audience, channel, and creative boundaries. Then create one shot-list row for every required output, with a frame, destination, production method, and pass condition.
Build the shot listPractical answers
Product photography brief FAQ
What should a product photography brief include?
At minimum: the exact product or SKU, audience, channel, commercial objective, required deliverables, product facts that must remain accurate, visual direction, exclusions, output requirements, and observable approval criteria.
Is a product photography brief the same as a shot list?
No. The brief defines the project's purpose, audience, product truth, visual direction, constraints, and approval standard. The shot list turns that direction into one row per required image or output.
Can I use this brief for AI product photography?
Yes. The product invariants, creative direction, exclusions, and approval criteria are useful for AI-assisted work. Keep the final generation prompt concise, and do not ask AI to invent unseen product facts.
Does FlowEdit store what I type into this builder?
No. The builder runs in your browser and formats the text locally. Copy the result into your own project documents or creative workflow.
Research basis
Built around executable production decisions.
The builder was informed by current brief and shot-list guidance from Shopify, MEAYT, and Look Atlas. Verify current channel requirements and product facts before production. Last updated 16 October 2026.
From brief to creative
Put the direction to work in FlowEdit.
Upload a clear product image, choose the matching creative job, and compare the result against your approved brief.